Vivek Couto is the Co-Founder, CEO and Executive Director of Media Partners Asia (MPA), an independent research and advisory firm established in 2001 serving the connectivity, entertainment and technology sectors across Asia Pacific.
Vivek is widely regarded as one of the region’s leading industry analysts and strategic advisors. He works at the intersection of capital, content and technology, advising global and regional corporations, institutional investors and policymakers on market entry, investment strategy, M&A, product positioning and long-term value creation across Asia Pacific.
As CEO, Vivek leads MPA’s strategy, operations and regional expansion. He oversees the firm’s flagship APOS leadership forum, which convenes senior decision-makers across the Asia Pacific media ecosystem, and ampd, MPA’s proprietary digital insights platform that measures real digital consumption behavior across multiple APAC markets, providing data-driven intelligence to operators, rights holders and investors.
From 2018 to 2025, Vivek served on the Board of Singapore’s Infocomm Media Development Authority (IMDA), contributing to national policy across media, innovation and digital transformation. He joined the Board of the Asia Video Industry Association in December 2025.
Vivek Couto
CEO & Executive Director
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Vivek Couto
CEO & Executive Director
Vivek Couto is the Co-Founder, CEO and Executive Director of Media Partners Asia (MPA), an independent research and advisory firm established in 2001 serving the connectivity, entertainment and technology sectors across Asia Pacific.
Vivek is widely regarded as one of the region’s leading industry analysts and strategic advisors. He works at the intersection of capital, content and technology, advising global and regional corporations, institutional investors and policymakers on market entry, investment strategy, M&A, product positioning and long-term value creation across Asia Pacific.
As CEO, Vivek leads MPA’s strategy, operations and regional expansion. He oversees the firm’s flagship APOS leadership forum, which convenes senior decision-makers across the Asia Pacific media ecosystem, and ampd, MPA’s proprietary digital insights platform that measures real digital consumption behavior across multiple APAC markets, providing data-driven intelligence to operators, rights holders and investors.
From 2018 to 2025, Vivek served on the Board of Singapore’s Infocomm Media Development Authority (IMDA), contributing to national policy across media, innovation and digital transformation. He joined the Board of the Asia Video Industry Association in December 2025.
Vivek Couto
CEO & Executive Director
Vivek Couto is the Co-Founder, CEO and Executive Director of Media Partners Asia (MPA), an independent research and advisory firm established in 2001 serving the connectivity, entertainment and technology sectors across Asia Pacific.
Vivek is widely regarded as one of the region’s leading industry analysts and strategic advisors. He works at the intersection of capital, content and technology, advising global and regional corporations, institutional investors and policymakers on market entry, investment strategy, M&A, product positioning and long-term value creation across Asia Pacific.
As CEO, Vivek leads MPA’s strategy, operations and regional expansion. He oversees the firm’s flagship APOS leadership forum, which convenes senior decision-makers across the Asia Pacific media ecosystem, and ampd, MPA’s proprietary digital insights platform that measures real digital consumption behavior across multiple APAC markets, providing data-driven intelligence to operators, rights holders and investors.
From 2018 to 2025, Vivek served on the Board of Singapore’s Infocomm Media Development Authority (IMDA), contributing to national policy across media, innovation and digital transformation. He joined the Board of the Asia Video Industry Association in December 2025.