Sam Yousif is Managing Director of AMPD Analytics, a Media Partners Asia company that provides customer insights across the digital economy. Based in Singapore, Sam leads AMPD’s business insights, product, and research divisions, helping clients across streaming, content, and advertising harness data to drive growth and engagement.
Sam joined AMPD in 2023, bringing more than 15 years of global experience across strategy, marketing, and analytics. Before joining AMPD, he was with Amazon Japan, where he led Customer Insights, Marketing, and Brand Strategy for Prime Video, helping the platform achieve #1 market leadership by 2018.
Earlier in his career, Sam drove global strategy and brand growth for leading consumer companies including Ericsson, Adidas, Zara, Nespresso, and Lacoste. He is an expert in customer success, product development, and data-driven insight generation. Sam holds a Double Bachelor’s Degree in Business Administration and Applied Languages from Universidad Nebrija in Spain.
Sam Yousif
Managing Director, ampd
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Sam Yousif
Managing Director, ampd
Sam Yousif is Managing Director of AMPD Analytics, a Media Partners Asia company that provides customer insights across the digital economy. Based in Singapore, Sam leads AMPD’s business insights, product, and research divisions, helping clients across streaming, content, and advertising harness data to drive growth and engagement.
Sam joined AMPD in 2023, bringing more than 15 years of global experience across strategy, marketing, and analytics. Before joining AMPD, he was with Amazon Japan, where he led Customer Insights, Marketing, and Brand Strategy for Prime Video, helping the platform achieve #1 market leadership by 2018.
Earlier in his career, Sam drove global strategy and brand growth for leading consumer companies including Ericsson, Adidas, Zara, Nespresso, and Lacoste. He is an expert in customer success, product development, and data-driven insight generation. Sam holds a Double Bachelor’s Degree in Business Administration and Applied Languages from Universidad Nebrija in Spain.
Sam Yousif
Managing Director, ampd
Sam Yousif is Managing Director of AMPD Analytics, a Media Partners Asia company that provides customer insights across the digital economy. Based in Singapore, Sam leads AMPD’s business insights, product, and research divisions, helping clients across streaming, content, and advertising harness data to drive growth and engagement.
Sam joined AMPD in 2023, bringing more than 15 years of global experience across strategy, marketing, and analytics. Before joining AMPD, he was with Amazon Japan, where he led Customer Insights, Marketing, and Brand Strategy for Prime Video, helping the platform achieve #1 market leadership by 2018.
Earlier in his career, Sam drove global strategy and brand growth for leading consumer companies including Ericsson, Adidas, Zara, Nespresso, and Lacoste. He is an expert in customer success, product development, and data-driven insight generation. Sam holds a Double Bachelor’s Degree in Business Administration and Applied Languages from Universidad Nebrija in Spain.