Head of Analysis, ampd

Koichiro Takeshita is Head of Analysis & Marketing at ampd Analytics, a Media Partners Asia company. Koichiro oversees product maintenance, marketing strategy, and panel partnerships across AMPD’s streaming and advertising measurement business, with a focus on Japan and Southeast Asia.

With more than 18 years of experience in marketing, analytics, and brand strategy, Koichiro brings deep expertise in leveraging data-driven insights to optimize user acquisition, engagement, and content performance.

Before joining AMPD, Koichiro led marketing and brand strategy for Amazon Prime Video across Japan and Southeast Asia, driving content-led campaigns that strengthened brand equity and audience growth. Earlier in his career, he spent over a decade with Unilever, where he developed and executed e-commerce and brand strategies for leading personal and household care brands, managing multi-platform marketing and media investments.