Dhivya T is Head of Content Insights and Lead Analyst at ampd Analytics and MPA, specializing in streaming, VOD, content production, and broadcasting across Asia Pacific. Her work spans the evaluation of content creation, investment, consumption, and distribution, providing clients with actionable intelligence that links content performance to business outcomes.
Dhivya leads initiatives that help clients understand brand perception, campaign effectiveness, and the role of content in user acquisition, engagement, and retention, supported by ROI and impact analysis. She has been instrumental in delivering strategy, benchmarking, and analytics projects for MPA and AMPD partners across Southeast Asia.
Dhivya graduated from the National University of Singapore with a Bachelor of Social Sciences (Honours) in Economics. She plays a pivotal role across MPA’s three core pillars: the APOS Summit Platform, ampd, and the MPA research and solutions business.
Dhivya T
Lead Analyst, Head of Content & Platform Insights
Back
Dhivya T
Lead Analyst, Head of Content & Platform Insights
Dhivya T is Head of Content Insights and Lead Analyst at ampd Analytics and MPA, specializing in streaming, VOD, content production, and broadcasting across Asia Pacific. Her work spans the evaluation of content creation, investment, consumption, and distribution, providing clients with actionable intelligence that links content performance to business outcomes.
Dhivya leads initiatives that help clients understand brand perception, campaign effectiveness, and the role of content in user acquisition, engagement, and retention, supported by ROI and impact analysis. She has been instrumental in delivering strategy, benchmarking, and analytics projects for MPA and AMPD partners across Southeast Asia.
Dhivya graduated from the National University of Singapore with a Bachelor of Social Sciences (Honours) in Economics. She plays a pivotal role across MPA’s three core pillars: the APOS Summit Platform, ampd, and the MPA research and solutions business.
Dhivya T
Lead Analyst, Head of Content & Platform Insights
Dhivya T is Head of Content Insights and Lead Analyst at ampd Analytics and MPA, specializing in streaming, VOD, content production, and broadcasting across Asia Pacific. Her work spans the evaluation of content creation, investment, consumption, and distribution, providing clients with actionable intelligence that links content performance to business outcomes.
Dhivya leads initiatives that help clients understand brand perception, campaign effectiveness, and the role of content in user acquisition, engagement, and retention, supported by ROI and impact analysis. She has been instrumental in delivering strategy, benchmarking, and analytics projects for MPA and AMPD partners across Southeast Asia.
Dhivya graduated from the National University of Singapore with a Bachelor of Social Sciences (Honours) in Economics. She plays a pivotal role across MPA’s three core pillars: the APOS Summit Platform, ampd, and the MPA research and solutions business.