An independent assessment of the Japanese animation industry and of the platforms, studios, publishers and distributors now competing to own it: how anime is watched across Asia, where the money flows, who controls the pipeline, and how the market develops to 2030.
The market. Industry sizing by segment.
Anime on Asian screens. Share of viewing by market, platform position, the engagement premium, top titles and studio share of viewership
The platforms. Netflix's move from licensor to franchise builder; Amazon Prime Video's Japan incumbency and global ambition; YouTube as anime's discovery and music engine in Japan
The companies. Sony's anime stack; TOHO, Toei Animation, Bandai Namco, Kadokawa, Nippon TV and Studio Ghibli; MAPPA and ufotable; a company scorecard across the value chain
Games and M&A. Anime in games as the largest adjacent profit pool; 21 transactions and alliances since 2021 and the deals MPA expects next
Outlook. Growth to 2030 by region, catalysts, constraints and MPA's key conclusions
Format
Delivered as a PDF report.
Find out more with our Overview here.