An independent assessment of the video content industries of India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam: how audiences watch across television, online video and cinema, where US$15 billion of content investment flows, who is winning in streaming and film, and how the market develops to 2031.
Find out with more with our Overview here.
What's covered:
The market. Content investment across seven markets, split across television, online video and film, with Korea and India representing roughly 80% of spend.
Audiences and screens. Viewing by market across TV, premium VOD and theatrical: audience share by genre, platform viewing mix, top titles and studios' share of originals.
The database. A companion Excel database with the underlying data for every exhibit: platform-level premium VOD viewing, TV audience share and ratings, theatrical leaderboards and top titles, content investment by vertical and production economics by genre and market.
Format: Delivered as an online (HTML) and PDF report with a companion Excel database containing the underlying data. Available as a single report or as part of an MPA Edge subscription.