This definitive report provides deep analysis of content investment, production economics, and viewing behaviour across Asia Pacific’s most dynamic video markets. It tracks spend, costs, and margins; dissects demand by genre and country of origin; and benchmarks trends across Free TV, Pay-TV, Online Video, and Theatrical sectors.
What’s Inside
1. Market Overview & Forecasts
Historical & projected content investment (2019–2029) by sector
TV, streaming, and theatrical share of spend and growth outlook
Key drivers of change: sports, local storytelling, and global formats
2. Content Investment & Production Economics
Spend breakdown by platform type (FTA, Pay-TV, SVOD, AVOD)
Production cost structures & margin benchmarks by format
Rights fees and inflation in sports & premium drama
Analysis of budget per hour across scripted, unscripted, and movies
3. Viewership & Demand Drivers
Premium VOD consumption (hours, MAUs, engagement) by market
Genre & origin analysis: Korean drama, local films, variety, Hollywood
Sports viewing by platform and demographic profile
Linear TV ratings, reach, and demographic shifts
4. Industry Trends & Strategic Themes
Broadcaster responses to ad revenue decline
Streamer strategies: profitability focus, ad tiers, selective originals
Role of local producers & co-productions
Emerging role of AI in workflows, commissioning, marketing & monetization
5. Country Deep Dives
Detailed market-by-market profiles for:
India
Korea
Indonesia
Thailand
Philippines
Malaysia
Vietnam
Who Uses This Report
Streamers & Broadcasters – Content strategy, Planning, Rights
Producers & Studios – Co-production, Financing, ROI benchmarks
Investors & Agencies – Market sizing, Opportunity Mapping, M&A