Asia Pacific remains the fastest-growing advertising region in the world, but the growth is no longer evenly spread. Budgets are moving decisively toward channels where algorithms, commerce data and premium video intersect: retail media, connected TV and short-form video are compounding at double-digit rates, while search faces its first structural test as AI-generated answers reshape how consumers discover brands. Linear TV, print and radio continue to cede share, even as live sports and premium entertainment hold their pricing power.
Asia Pacific Advertising Trends 2026 is MPA's definitive annual read on where the money is going and why. The report and accompanying database gives clients a consistent, market-by-market view of net advertising expenditure from 2020 to 2030, built on MPA's proprietary models and refreshed with 2026 actuals and updated forecasts.
What's inside
Net advertising expenditure, historical and forecast to 2030, across:
Digital: search, display and video
Online video: UGC/social platforms and premium VOD
Retail media
Connected TV
Television: free-to-air and pay-TV
Out-of-home, including digital OOH
Print
Radio
14 in-depth market profiles: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam
Category growth drivers and share shifts, with charts and commentary for every market
2026 spotlights on the forces reshaping the marketplace:
Retail media and the rise of commerce-led media
CTV and ad-supported streaming, including the monetization of live sports
AI-driven search and the outlook for search budgets
Short-form and micro-drama video as a new ad inventory class
Algorithmic and automated buying across digital and traditional media
Format
PDF report plus Excel database with all historical and forecast data by market and channel. Available as a standalone purchase or as part of an MPA Edge subscription.