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25 April 2007
Sun
TV to launch children’s channel
Reuters News
(c) 2007 2007 Reuters Limited
MUMBAI, April 25 (Reuters) - India’s Sun TV Network Ltd. said on Wednesday it will launch a children’s channel on April 29 as it seeks to tap a fast-growing segment in the world’s third-largest cable television market.
Chutti TV, for kids
aged 2 to 14 years, will combine regional and international
programming, Sun TV said in a statement. It did not
disclose financial details.
Chennai-based Sun is
a regional language broadcaster with a direct-to-home
satellite operation in which Malaysia's Astro All-Asia
Networks Plc recently took 20 percent.
Time Warner’s
Cartoon Network is the leader in the child entertainment
segment.
Walt Disney Co. last
year bought Hungama, a Hindi-language kids channel,
from India’s UTV Software Communications Ltd.
for $30.5 million. Disney also broadcasts Disney Channel
and Toon Disney/Jetix in India.
India had 71 million
television homes in 2006, and is forecast to become
the top pay television market in Asia-Pacific by 2015,
according to estimates by Media Partners Asia.
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