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10 Mar

DD's Freedish steps up its TV game

3 Feb

Indian media giant enters Indonesia’s pay TV market

8 Jan

Top AsiaPac Pay-TV Operators Added 20+ Million Subs in 2013

25 Nov

Carlyle Said to Plan Sale of Taiwan¹s Eastern Broadcasting

15 Nov

Channel wars go global

31 Oct

Cisco Reaches over 100 Million Digital TV Homes and 340 Million Viewers in Asia Pacific

21 Oct

SPTV To Debut 2nd Asian GE Channel

28 Sept

Monetising the sports arena through Pay-TV

18 Sept

SET-TOP BOXES: A Brisk Market Ahead

12 July

Liberty Media in talks for stake in Airtel DTH arm; Bharti eyes valuation over $1.5 bn

20 May

Tata Sky to raise $50MN through share sale

16 May

Global Village: Europe Resists U.S. Inclusion, Pols Pressure Biz in Russia and India, More

13 May

Indian DTH market revenue to cross $5 bn by 2020: Study

7 May

MIIF suspends trade ahead of APTT switch

3 May

Corporate Financing Analysis - Pay TV IPO Part Of Investment Trust Boom

2 May

India 2020: 130m pay-TV homes

26 Apr

SingTel should have seen it coming: MDA

25 Apr

Carlyle joins the race for Airtel Digital TV stake

23 Apr

India, China prime drivers of pay-TV revenue growth in Asia, says MPA

22 Apr

India & Southeast Asia To Drive Future Asia Pacific Pay-TV Growth; Australia, Japan and Korea To Remain Large Contributors To Sector Value

22 Apr

Asia to Reach Just Under 700 Million Pay-TV Subs in 2020 – MPA

18 Apr

Star bets big on sports growth

15 Apr

Indian DTH industry to benefit from digitisation, says MPA

16 Mar

StarHub starts BPL talks, points fingers at SingTel, MDA

13 Mar

FICCI Frames 2013: DAS Phase 2 is a challenge to all M&E stakeholders

7 Mar

Bharti Airtel may sell 25% in DTH business

6 Mar

Regional business trends and forecasts for 2013: Asia

5 Mar

Vietnam's Advertising Market

31 Jan

Cable TV industry shows early signs of consolidation

31 Oct

Rediffusion-Y&R Brand Asset Valuator: Digitization law may upset DTH rankings

28 Oct

With three days left for cable television digitisation deadline, is India ready for a digital TV revolution?

28 Oct

Indian TV industry: On the cusp

26 Oct

MPA sees growth in ARPUs across DTH and cable platforms

25 Oct

MPA Report Charts Gains in Asia-Pac Pay-TV Subs

21 Oct

Digital wars

17 Oct

Next Media to Sell Taiwan Print, TV Businesses for $600 Million

3 Oct

How raising of FDI limit in broadcasting will help

21 Sept

No shift in digitisation deadline; MSOs to announce channel package prices soon: Trai

21 Sept

Indian DTH growth sluggish:MPA

21 Sept

Operators expect higher FDI to flow in once digitisation is over

28 Jul

Sahara close to buying DigiCable

17 June

Paying the price for sports on television

1 June

Asia Providing Many Encouraging Signs for Satellite Players

28 May

Coming of the digital age

26 May

Positive signals from digital TV

16 May

Lippo Set to Launch New Era in Satellite TV

10 May

MNC SkyVision to launch IPO in June

10 May

Cable companies expect major hike in subscriber revenues

25 Apr

India to have 100m digital TV subscribers in 5 years

28 Feb

ESS may split in India

24 Feb

China Premier's Son Propels Satellite Stock

22 Feb

Tencent Pivoting From PC to IPhone for China's Online Ads: Tech

17 Feb

One out of three DTH subscribers inactive; industry faces slowdown

16 Jan

Web Takes Star Turn in China

10 Jan

China Communist Party-Affiliated Website Seeks Shanghai IPO

15 Dec

Preparing for the digital age

15 Dec

I&B ministry plans financial incentives in digitization effort

9 Dec

Dish TV tapping investors for Rs 1,000-cr fund

8 Dec

'Blade Runner' Film Backer Run Run Shaw to Retire Aged 104 as TVB Chairman

7 Dec

Cable digitisation to transform India's US$7bn TV industry

7 Dec

Govt may gain R55,000 cr with 100% cable digitisation

29 Nov

China's TV commercial ban may backfire

18 Nov

Indian TV mogul hopes to channel US viewers

2 Nov

Adspend to rise in Asia; India to become third-largest TV market

2 Nov

Adspend to rise in Asia

28 Oct

Cable cos need R1,000 cr in metros for digitisation

17 Oct

Utopia called digitisation

14 Oct

First Media Brings Showtime VOD in partnering with HBO Asia

10 Oct

Method in the madness

4 Oct

Asia pay TV market makes easy target

29 Sept

India set to pip Oz, Korea to 3rd spot in Asia TV ad mkt

29 Sept

There is good news and bad

28 Sept

TV ad market to expand: report

28 Sept

Annual Indian TV Revenues to Hit $15 Billion by 2016

21 Sept

Asia media to grow despite economy woes

13 Sept

What India can learn from Asian media

09 Sept

This kid grows up fast

08 Sept

Asian media money goes mobile

12 Aug

Adspend growth to slow in Asia

24 July

A riot of Colors

20 July

Asia offers Murdoch growth, but also more hurdles

6 June

Audience the winner from more Hong Kong TV stations

2 June

The rise of the DTH space

28 May

Star-Zee venture will drive digitisation, consolidation

27 May

STAR, Zee form distribution JV to shake up TV business

13 May

Soaring revenues and massive cost inflation as digital TV starts to take shape

13 May

India will be global DTH market by 2012

13 May

India to host largest number of DTH viewers by 2012

12 May

Pay-TV subscriptions in APAC grows 9% in 2010 - study

11 May

TelkomVision aims to double subscribers

11 May

Indian C&S ad market to surpass China by 2017 MPA

25 March

CVC Capital Partners Asia Pacific III to acquire 49% stake in LinkNet

22 March

First Media Receives $269m in Investment

15 March

DTH and digitization

2 March

India trims broadcast budget

28 Feb

RPT-BUDGET VIEW-Media cos seek higher FDI, lower taxes

21 Feb

Indonesia sees Celestial expansion; Booming market eager for Chinese movie channel

20 Feb

The Murdoch in Waiting

16 Feb

Tata Sky, Dish TV, Airtel to show Cup in high definition

14 Feb

10-m inactive subscribers hit DTH cos

24 Jan

TV channels bloom despite ad crunch

22 Jan

India's youth networks get local bent
The battle for India's youth TV market is heating up.

6 Jan

US Broadcast Alliance AETN To Make Inroads In Asia

6 Jan

Indonesian Ad Market One Of The Best Asian Performers In 2010

4 Jan

DTH: Beaming future on zooming economy

1 Dec

Market for Indian TV channels in US, UK gets crowded

23 Nov

DTH faces telecom pricing woes

8 Nov

Home-shopping grabs the eyeballs ; lSince its launch in August, Star CJ Alive – the...

5 Nov

New entrants will test TVB, ATV duopoly

26 Oct

DTH operators beam on rural demand

13 Oct

Indian TV industry's margins fall by half ; It had to happen.

12 Oct

When transparency pays

05 Oct

Developer Lee sparks concerns over TVB

04 Oct

Sharmistha Mukherjee & Surajeet Das Gupta New Delhi

01 Oct

Strong government spends key to Chinese TV infrastructure

01 Oct

'DTH market expected to add more than 10m subscribers'

30 Sept

India's pay-TV markets feel profits squeeze

30 Sept

US lobby group 'not able to back' move

24 Sept

PCCW's Li Says No Firm Plans Yet for Pay-TV Spinoff

25 Aug

China Plans to Form National Cable-TV Network Company in Industry Overhaul

19 Aug

CNS Bids Stretch to US$2-2.5 bn

18 Aug

CBS joins Reliance to launch in India

13 Aug

Global media titans hit China wall, take local route

10 Aug

News Corp. Sells Stakes In TV Units In China

9 Aug

News Corp sells control of China TV channels

9 Aug

Mogul's quiet retreat marks end of the affair

28 July

Big interest in Taiwan cable TV stake sale

21 July

MBK's China Network Systems Goes On Auction Block

7 July

New Study Critiques Singapore's Cross-Carriage Rules

30 June

Indian Authorities Mull Raising Foreign Investment Cap

17 June

Star Plus tests limits to retake lead in India's TV ratings war

16 June

MPA Forecasts Healthy Asia DTH Market

20 May

NDS to triple Chinese investment

14 May

Pay-TV sector claims Singapore is damaging its future

11 May

Monthly ARPUs of DTH players will climb to Rs 220 by 2014

5 May

Hazy financial signals for DTH companies; Direct-to-home (DTH) connections may have improved the picture quality on...

24 April

Indian DTH market to beat US' by 2012

23 April


23 April


23 April

Sun TV, Zee shine among Asia-Pacific pay broadcasters

22 April

Consolidation in DTH market seen in 5 years

22 April

Significant profit ahead for APAC pay-TV

22 April

Asia Digital to double penetration in four years

22 April

India will have 90% pay TV penetration by 2014

22 April

Asia-Pacific to see surge in pay-TV revenues

22 April

Pay-TV in Asia set to double over five years

21 April

India to be world's biggest DTH market by 2012-study

17 March

On-air rant sparks legal threat against India's CNBC by Bloomberg UTV

16 March

Rant sparks legal threat against India’s CNBC

11 March

Cable companies race for China's television audience

1 March

TV stations battle for India's top spot

21 February

Beyond music and TV

16 February

Direct to rural homes

8 February

Expensive package ; Advent of digital platforms like DTH, subscriber’s demand for quality...

30 January

Foreigners set sights on Indonesian pay-TV provider

29 January

Investors eye Indonesian pay-TV stake

26 January

TV and telecoms converge in Japan

26 January

TV and telecoms converge in Japan

23 January

Is group on sticky wicket with IPL deal?


October 21 2012

Digital wars
Sayantani Kar / Mumbai
Copyright © 2012 Business Standard.

Cable operators & DTH companies wage fierce battle to retain old clientele, win over new

Cable TV and direct-to-home, or DTH, operators are engaged in a fierce battle in the four metros of Delhi, Mumbai, Chennai and Kolkata. By October 31, the two million or so analog TV households need to upgrade to digital feed or face blackout. Their options are either digital cable or DTH. This is just the first round. The rest of the country has to move to digital TV in three phases by December 31, 2014. The outcome of the first phase, the hits and misses, will pretty much determine the result of the other phases. The stakes are huge: 140 million analog homes will be up for grabs in the next three phases. Behind the placid environs of bedrooms and living rooms, a fierce battle is being fought for television feed with all the weapons in the armory: price wars, freebies et al.

It is a battle that will bleed all in the beginning: DTH companies bear a cost of up to Rs 2,500 to acquire a customer, while the cost for digital cable TV is around Rs 1,000. But these are costs they must incur, losses they must bear, to ensure their survival in the long run. So, both the parties have begun to stock up on hardware — set-top boxes, dish antennae et cetera — and have beefed up their retail network, improved their customer interface and upped their installation capabilities. Anybody who runs out of stock will lose customers, perhaps forever, to rivals. "The nuts and bolts that need to get fixed on ground are the toughest," says Harit Nagpal, CEO of Tata Sky, the country's second-largest DTH operator (market share of 19 per cent, the same as Airtel Digital). "When a user who has not digitised for the last six years asks for a connection on October 31 at noon, we have to ensure that we get it to him by 2 pm. When this gets replicated by hundreds of people, you can imagine the scale of infrastructure needed to service that demand."

Of the 9.4 million TV homes in the four metros, according to a survey done by the ministry of information & broadcasting based on the 2011 census, 6.84 million, or over 72 per cent, are cable TV homes, and 2.56 million, or less than 28 per cent, are DTH homes. Of the cable TV homes, over two-thirds have already digitised, which leaves almost two million homes up for grabs. So, cable TV actually has an edge over DTH here — it already has a presence in the target households. All the customer has to do is install the digital set-top box. Cable TV includes the multi-system operators, or MSOs, the large aggregators, and local operators for last-mile connectivity. With digitisation, MSOs will interface with the consumers directly through a set-top box; they will service as well as bill them directly. This puts a question mark on the neighbourhood cable operator. Some of them might reinvent themselves as the sale and service agent of MSOs.





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