Media Route 26 speculates that the addition of India through "a potentially game-changing" joint venture with Network 18 plus a long-term alliance in China should give broadcaster AETN greater scale in Asia in 2011.

AETN is a joint venture of The Hearst Corporation, Disney-ABC Television Group and NBC Universal, is an award-winning, international media company

Sean Cohan, AETN International senior vice president told Media Route 26, ""Three years into this game, thanks to good management and great local partners, we're doing well in the ratings in much of Southeast Asia and it's now showing in revenues – there's more that has to come but the foundations are there."

Media Partners Asia analysts estimate that AETN has a little more than 10 percent of the US$500 million-plus "factual and real world related" entertainment market in Asia Pacific.

According to Cohan, the path is being set to getting to 20 percent share over the next three years.