November 16, 2015
Indonesian TV revenue forecast to grow
© 2015 Copyright Mediaweek Australia.

Indonesia’s TV market will increase by 4.5% this year to reach US$1.7 billion in net terms, according to Media Partners Asia research.

Figures include ad sales and pay-TV subscription revenues.

Last year’s TV market, including free-to-air and pay-TV, increased by just over 10%.

A weak rupiah, soft economy and uneven spending has affected the Indonesian ad market, which is expected to start picking up by the second half of next year. A return to “sustainable” double-digit growth is predicted by 2018.