AGENDA

09:00 – 09:10

Summit Welcome & Introduction Rupert Wilkinson, Executive Director, MPA

09:10 – 09:30

Sector Overview: MPA Presentation Overview Analysis of the key trends in media ad spend, consumption and investment across Asia Pacific focusing on the key geographies, sectors and companies realizing optimal combinations of growth and value. Speaker Vivek Couto, Executive Director, MPA

09:30 – 10:30

India: Regional Drivers, National Powerhouses Overview The impact of India's economic expansion on the consumption of media is transformational but requires diverse strategies and plenty of investment. Four sector leaders and one emerging star across print, TV, out-of-home, radio and digital sectors discuss regional strategies, national footprints and the future drivers of success and competitive edge. Panelists RK Agarwal, CFO, Jagran Prakashan Tarun Katial, CEO, Reliance Broadcast Network Sanjay Jain, CFO, Star India Ajay Vidyasagar, COO, Sun TV Network

10:30 – 10:50

Tea & Coffee Courtesy of

10:50 – 11:40

Southeast Asia: Consumer Proxies At The Tipping Point Overview The media economies of the Philippines, Indonesia and Malaysia represent high growth opportunities with increasingly strong advertising prospects across all media sectors, combined with the development of digital infrastructure, providing plenty of prospects for market leaders expanding across domestic and regional markets. Panelists Rudy Tanoesoedibjo, Vice Chairman, Global Mediacom Tanawat Wansom, President, MCOT Public Company Lucas Chow, CEO, MediaCorp Amrin Awaluddin, Group Managing Director, Media Prima

11:40 – 12:20

Hong Kong: TV Transformation Overview Broadcasting in Hong Kong, long dominated by TVB, is about to see some change with new competition and investment. Three of the key market stakeholders and a leading agency discuss what's at stake. Panelists To Wai Bing, MD, Hong Kong Broadband William Kwan, Director & CFO, i-CABLE Communications Janice Lee, EVP, TV & New Media, PCCW Margaret Ho, Deputy GM, Starcom Hong Kong

12:20 – 12:50

A New Portfolio For Media Investment Overview Operating as both a financial and strategic investor, Macquarie has developed a portfolio of assets encompassing broadcasting, pay-TV and broadband communications in North Asia and Greater China. The company is now poised to consolidate media markets across key sectors and add assets where it sees value and opportunity. Speaker Ben Way, MD, Macquarie Capital Markets

12:50 – 14:10

Lunch Hosted by

14:10 – 14:40

The Next Man of Media Overview A true innovator and committed iconoclast, Next Media's Jimmy Lai is expanding print and TV businesses in Greater China with all eyes on his ambitious plans to launch five new channels in Taiwan's hyper competitive TV market. Speaker Jimmy Lai, CEO, Next Media

14:40 – 15:30

Digital Renaissance: New Online Business Models Overview Publishers are devising new strategies as e-readers, smartphones and tablet computers provide a glimpse of how content will be consumed in the future. As brands look for fresh ways to connect with online audiences, pay-walls and paid-for apps are creating new concepts of value and new inter-linked relationships between publishers, advertisers and consumers in an on-demand, interactive media landscape. Panelists Inez Albert, Digital Sales Director, Asia, BBC.com Angela Mackay, Executive Director, Head of Asia-Pacific, Financial Times Argha Sen, Head of Marketing and CRM, Toys R Us Asia Ivy Wong, COO, TVB.com

15:30 – 16:10

Entertainment Economics: Optimizing Content Assets Overview Content libraries have growing value in a digital world but management and optimization remain key challenges especially in a region where piracy, broadband penetration and competition is expanding at rapid pace. Panelists Ross Pollack, CEO, Celestial Pictures Sarah Jiang, Chief Content Officer, Tudou Richard Fernandes, Executive Director, Production & Development, Turner Entertainment Networks Asia Raymund Miranda, MD, Universal Networks International

16:10 – 16:30

Tea & Coffee Courtesy of

16:30 – 17:00

Balancing Brands With Friends: The Ad Challenge For Social Media Overview Within a few years Facebook has become one of the biggest media properties in the world, its popularity based on how people interact with one another, rather than with brands and media. Advertisers must find ways to connect with consumers in this social environment, drafting a new blueprint for digital marketing in the process. Speaker Stephen Dolan, Commercial Director, Facebook Asia

17:00 – 17:40

Next-Generation Ad Sales: From Interruption to Engagement Overview It is getting harder than ever for brands to get their message across to consumers, as media channels fragment and people exert more choice over consumption. While threatening to diminish traditional sources of advertising, these trends also allow versatile media owners to package and sell new opportunities to reach and engage with increasingly elusive target audiences. Panelists Simeon Dawes, SVP, Fox One Stop Media Mark Patterson, CEO, GroupM APAC Richard Dunmall, VP, Microsoft Advertising Jeremy Carr, VP, Turner Entertainment Networks Asia

17:40 - 20:00

Cocktails Hosted by